Buying signals.
Understand the evidence behind an opportunity, and what it can tell you.
Public sales roles are open.
The team may be adding sales capacity.
Budget, urgency, or intent to buy.
Fictional example. Separate the observed fact from the interpretation before deciding to reach out.
The structure is ready. Detailed instructions and examples will be added here as this guide develops.
Where signals come from.
The current outbound pipeline starts with public hiring activity. A posting gives the system evidence about a company’s activity at a particular moment.
Read the evidence.
Review the public source and why it may matter to your offer. Hiring activity can suggest change inside a company; it does not establish budget, urgency or purchase intent.
From signal to opportunity.
The system qualifies companies before selecting a person and preparing a message. The opportunity should explain why the company was selected.